How to Develop a Digital Marketing Strategy

Before beginning a digital marketing strategy, it’s important to know what your goals are. For example, if your goal is brand awareness, you may want to focus your efforts on social media, while if your goal is to sell products, you may want to concentrate more on SEO and optimizing your website. Additionally, you may want to invest in PPC campaigns to increase traffic.

Social media

Social media is a great way to connect with your customers, especially those who might be interested in buying your products or services. It also gives you the opportunity to react immediately to positive and negative feedback. When you respond to customer feedback on a consistent basis, you will attract more loyal buyers and retain existing customers. Moreover, by using social media, you can also create incentives for your customers to buy your products or services.

Another important reason to use social media for digital marketing is that it can generate conversation around your brand. Using content marketing strategies, you can attract customers by making them share your articles or videos. For example, a catchy slogan or an animated video can help you create a positive impression. This can help your brand go viral, especially if it creates value for the audience.

Paid ads

Paid ads are a key component of SEM or search engine marketing. They let brands or companies bid for relevant keywords and queries, and then display advertisements to target specific segments of the population. Paid ads are a crucial part of digital marketing strategy, as they can increase your website traffic quickly and easily. Facebook and Google Ads are among the most common types of paid ads, but other forms of advertising can also yield results.

Depending on your goals, you can use different types of paid ads, such as pay-per-click or pay-per-impression. Pay-per-click campaigns are good for increasing website traffic, while pay-per-impression ads are used to raise brand awareness. In either case, a minimum of 50% of the digital marketing ad must be visible on a user’s screen.

Mobile marketing

Mobile marketing focuses on mobile devices and can be an effective way to target a large percentage of your audience. Today, nearly four out of five Americans own a cell phone, and 92% of those under 50 have a smartphone. This means that you have a huge number of potential customers to target. Mobile marketing is also a viable option for small businesses and lean startups with limited budgets.

Mobile marketers can also use the location-based capabilities of mobile devices to tailor their ads to a specific location. For example, some advertisers may only want their ads to appear to customers within a certain distance from their business. These location-based strategies use the GPS to determine a user’s location and then serve relevant content to them. For example, a Burger King app may offer a cent-Whopper coupon to users who are within a certain distance of the restaurant.


Marketing to the wrong people can be a waste of time and money. By segmenting your audience based on similar characteristics, you can target your advertising efforts with greater success. In addition, segmentation is an important tool for generating revenue from your marketing efforts. There are many ways to segment your audience.

You can begin by creating a buyer persona. This persona consists of the attributes that your target audience shares. The more precise these factors are, the more fruitful your marketing efforts will be. Identifying what your audience wants can help you convert inactive customers and prospects into regular ones. This can increase brand loyalty.


Before you can start testing digital marketing strategies, you must define your goals. Every marketer wants to increase conversions and sales, so setting specific goals is essential for success. You can set goals like reducing bounce rates by X% or determining which tagline works best in your hero section. The important thing is to set goals that are challenging but not beyond your current capabilities.

One way to test the effectiveness of your marketing strategies is by A/B testing. A/B testing is the process of experimenting with two or more versions of a website element and comparing the results. This process can help you predict human behavior and find out which version works best for your business. Since the digital aether is constantly shifting, it’s important to constantly test new elements and methods to see which ones perform the best.